Consumers earn AIR MILES reward miles as they shop across a broad range of retailers and other sponsors participating in the AIR MILES Reward Program. These AIR MILES reward MILES can be redeemed by consumers for travel or other rewards. By offering AIR MILES reward miles as an incentive, participating sponsors help get customers closer to the rewards they want. This helps the sponsors to attract new customers, boost sales and drive repeat business.
Year Established: 1992
Industry: Customer Loyalty Program
Royalty Transaction: August 2017